What is customer strategy? Creating loyalty towards your brand is one of the best things you can do for your organisation. Loyal customers will continue to purchase your products or services, are willing to try new products, and they will often share positive reviews...
The last decade has seen a frenzy of neuroscience research, leading to an avalanche of new findings and interest in the field. But along with the exciting new knowledge comes the inevitable hype and distraction. New studies abound that may or may not be practical or...
Our bet for the biggest idea in management for 2020? Cognitive diversity. Cognitive diversity is a broad concept, but we define it as the differences in the thinking (i.e. cognition, perspective or information processing styles) that people use to process the world...
Customers. They’re the lifeblood of your business. Having good relationships with your customers is what drives your bottom line and helps you grow your business. Poor customer service, on the other hand, can cost your business big in lost customers and lost sales. ...
It can seem like becoming more productive comes down to creating a detailed to-do-list. But what if we told you the key to productivity has less to do with addition and more to do with subtraction? Here’s why you should start making a not-to-do list.
As we navigate 2018, we should make organisation a priority. After all, when we better organise our lives, we pave a much clearer path to success. So how can you get more organised this year? Let’s take a look at some of the top tips.
"How about we all go bungee jumping after today's session?" Whenever I ask corporate learning groups this question, the reactions are pretty predictable: Many people will shut down at the very idea. Some will hesitate and say "maybe " And then there are a few who will...