The Herrmann Brain Dominance Instrument® is the world’s leading Thinking Styles assessment tool. It is backed by over 40 years of brain-based global research and scientific validation.


Stretch your thinking

Measure and harness Cognitive Diversity

Maybe you’ve taken other assessments. But this isn’t a standalone, one-and-done ‘test’.  The HBDI® is only the start to gaining full visibility into the way you and your team think, communicate, and work at your best.

Whole Brain® Thinking Model

The simple, effective Whole Brain® framework serves as a powerful common language across the broadest scope of application areas, from communication and team collaboration to decision-making, strategy, innovation, customer insights and diversity & inclusion.

HBDI Profile Overview

The HBDI® is a preference-based instrument developed from an understanding of neuroscience. It provides a validated positive and inclusive way to identify our thinking preferences without pigeonholing or non-productive labelling, as it fosters a positive psychology approach.

Whole Brain Application Library

The benefits of the HBDI® and Whole Brain® Thinking is that it enables us to stretch our thinking. Our suite of application learning modules provide an ongoing journey that reinforces the learning and creates greater ROI for individuals, pairs, teams and entire organisations.

Cognitive Diversity forms the Building Blocks of Business

Our applications help your team leverage diversity of thought to add velocity and effectiveness at scale.

HBDI® for Individuals

Thinkers are the first to onboard to the Whole Brain® Model using our digital self-assessment and learning apps. Internalisation of Whole Brain® Thinking at the individual level sets up the organisation to realise the most business value from Herrmann. To emphasise the role that individual thought process plays in defining that business value, we refer to individuals as Thinkers. All of our applications are for Thinkers in various contexts.

Team Effectiveness
While individual Thinkers are essential to forming Pairs, it’s not until the pair level that the need to collaborate, communicate, and align emerges as function for business value improvements.  Thinker Pairs can be anything from a manager and a direct report to a salesperson and a prospect. Wherever two individuals need to deliver more than either can alone, our digital applications and guides are ready to empower self-diagnostic and optimisation.
Whole Brain® Thinking for Teams

For most organisations, teams drive goal attainment. Management, being the goal owners, are therefore responsible for the output of their teams. We work directly with management, providing team and sub-team dashboards to measure effectiveness and identify obstacles. Beyond that, application modules apply at this level to align work processes towards increasing velocity and business value output.

Sales increased by 15%

The organisation can do only what its teams are capable of. Which is why we begin at the individual level and scale up. Building the internal capabilities to innovate, produce, engage employees, and realise business synergies in pairs and teams means that a Herrmann-powered organisation will have those same capabilities, without the need for consultant support. More importantly, deploying the Whole Brain® Model at the organisational level means multiplying the insight you’ll gain.

Find out how to use Whole Brain® Thinking for your success